DANI GLOSSARY

GLOSSARY & RESOURCES

INTERVIEW WITH DANI ROSEN

CONTENT MARKETING MANAGER

"Content marketing managers are responsible for developing, planning, and implementing an organization's overall content strategy. Their responsibility is to manage the creation and production of marketing content both online and off-line."

B-TO-C MARKETING

"Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people — creating, advertising, and selling products for customers to use in their everyday lives." (Becker, 2022)

CHAT-GPT

https://openai.com/blog/chatgpt

(OpenAI, 2023)

SEO (SEARCH ENGINE OPTIMISATION)

"SEO - Search engine optimization: the process of making your site better for search engines." (Google, n.d.)

AI AND MARKETING REPORT

https://www.redsearch.com.au/resources/ai-business-marketing-statistics/#:~:text=AI%20use%20among%20marketers%20up,increase%20from%2029%25%20in%202018.

(Consuegra, 2023)

AI AND THE DEVALUATION OF HUMAN EXPERTISE

https://medium.com/@socialautomation/is-the-increasing-reliance-on-ai-language-models-leading-to-a-devaluation-of-human-intelligence-and-77c97de78b2e

(Marvin, 2023)

AI AND FREELANCE WORK